ChatGPT is getting more ads. Specifically, OpenAI is adding visual dis

ChatGPT is getting more ads. Specifically, OpenAI is adding visual display ads to its ad product line-up so that ads will appear alongside images that users ask ChatGPT to generate. In addition, the company is expanding its ad measurement tools and partnerships, and developing new ways to determine brand suitability. The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers. The ads will also be clearly labeled and won’t influence the answers ChatGPT provides, the company notes. The move follows the launch of Meta’s Muse, an agentic AI app which is free to everyone and a growing competitor for leading AI chatbots, like ChatGPT. OpenAI introduced ads earlier this year to support its free and low-cost subscription tiers, and expanded them to India in August. Now, the plan is to woo online advertisers who want to appeal to their potential customers by using more visual imagery to tell their stories. Eventually, those ads will allow them to target ChatGPT’s 1.2 billion weekly users, once they roll out globally. However, integrating such ads could also prove disruptive to the user experience. But perhaps that’s partly the point, as the ads could push more casual users to pay for a subscription in order to avoid them. Alongside the display ads, OpenAI said it is expanding its measurement tools and partner ecosystem, which now includes click attribution solutions, AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin, as well as full-funnel, advanced measurement partners Fospha, Measured, and INCRMNTAL. OpenAI has also partnered with Haus, Measured, and WorkMagic to help advertisers explore “geo-based” experiments around ads. The company said it’s working on developing brand suitability evaluation pilots with help from DoubleVerify (DV) and Integral Ad Science (IAS), which will help advertisers better understand the ChatGPT ads environment. Combined, the moves see OpenAI working to make ChatGPT a viable ad-supported business for those on free and low-cost plans. Topics Adtech , advertising , AI , Apps , ChatGPT , OpenAI When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio October 13 – 15 San Francisco Get 50% off a second pass The Disrupt experience is meant to be shared. Get your pass and bring a colleague, partner, or peer at 50% off. Cover more ground by making connections, building momentum, and discovering what’s next in the startup ecosystem. BOOK NOW Most Popular Federal judge calls Flock ‘indiscriminate mass surveillance’ Anthony Ha Amazon responds to data center backlash, says it no longer uses NDAs Anthony Ha Meta wants your next gadget to be Muse-infused Kirsten Korosec Google thinks SpaceX’s Starship has to launch 1,800 times before space data centers get off the ground Tim Fernholz World’s first enhanced geothermal power plant completed in just 23 months Tim De Chant Google releases Gemini 4 Argon, called its most powerful model yet Lucas Ropek The Pentagon taps Elon Musk and Palmer Luckey to help decide what the military should do next Dominic-Madori Davis